Dial Soap
One of the Henkel Brands, Dial, was launching new packaging for their hand soaps and asked us to create a set of ads featuring this change. Ads were to communicate each of the products’ benefit (aroma, foaming lather, savings for refills). We went with a clean and modern aesthetic for the set design to really make the product stand out.
We partnered with Pennington Studios for the photography and the client was really happy with the results.
For this set of ads we implemented a shot-for-shot animatic system to speed up the approval process and give the client confidence in what was going to be captured on set. This also helped when it came time to shoot the content as it served as a guide for how we wanted every frame lined up and movement to happen.
The supers were approved ahead of time and benefited from this animatic approach.
Persil Laundry
Persil Laundry recently went through a rebrand. We were asked to come up with a paid social campaign that would introduce the brand to a new audience but would also not alienate their current client base.
One of the main benefits of the product is that they have a fabric care formula that is designed to keep your clothes looking newer longer after each wash. With that in mind we came up with the concept of outfit repeating to highlight the same garment being worn again and again.
The execution of these ads was a fun and unique experience. These were shot in a Volume which is an almost 360 degree chamber of screens. This allowed us to place the models in multiple locations and situations in a short amount of time.
The screens would display realistic 3D models of environments that contained animations like leaves blowing or clouds moving. To achieve realistic perspective, the camera was mounted with a gyroscope and the image would be adjusted in real time. This in conjunction with real props helped achieve an incredibly convincing look to the environments.
