Cicis Pizza

Cicis Pizza is a pizza buffet that prides it’s self on serving up unlimited hot and fresh pizza. They also offer pasta, salad and dessert. In 2015 they rebranded and dropped the “Pizza” form the mark. This however made them lose a lot of their recognizability and came with a number of reproduction challenges. We were tasked with reworking the logo so that it was more refined as well as adding “Pizza” back into the name. The result was a mark that was not too drastic of a departure, but also was more applicable in various situations and is more balanced and symmetrical.